Monday, May 17, 2010

FDA: 'Bad Ad Program' To Help Health Care Providers Detect, Report Misleading Drug Ads

The U.S. Food and Drug Administration launched a program designed to educate health care providers about their role in ensuring that prescription drug advertising and promotion is truthful, and not misleading. The Bad Ad Program is an FDA-sponsored educational outreach effort administered by the agency's Division of Drug Marketing, Advertising, and Communications (DDMAC), in the FDA's Center for ...

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